Did you know that 95% of the information available on the internet is written language? This demonstrates the importance of digital typography. Although many still do not know, choosing fancy text fonts to compose your site is a major task to enhance your content. They are the alternatives.
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Did you know that 95% of the information available on the internet is written? This demonstrates the importance of digital typography. Although many still do not know, choosing web fonts to compose your site is a major task to enhance your content. Therefore, we will help you in this mission.
The impact of digital typography on the user experience
We often experience a feeling of discomfort when looking at a particular layout and do not know how to explain why. Have you ever stopped to think that it could be the font used? This feeling may be even more evident due to the variety of screen sizes we use today: cell phones, tablets, notebooks, desktops, etc.
Web fonts need to be readable and accessible to everyone, regardless of the means of access. It is also worth noting that we are not only talking about digital typography, but about all the combination and harmony. It also involves the colors, the style, the effect. Optimizing the fonts on your site can improve readability, accessibility and simplify use. Therefore, it is essential to pay attention to this aspect.
Digital typography usually follows some trends that accompany the evolution of website development. For a long time the web was not responsive, not least because there weren’t so many mobile devices. Currently, having a responsive website is essential to better position your business on the internet. So, when choosing web fonts it is worth considering the aspects that are on the rise.
In addition to trends, another determining factor in creating a website is the visual identity of your company or project. At the time of choosing fonts for the web, try to maintain a harmony between the identity of your brand and the digital typography of the website. This contributes to unifying communication and strengthening the image with customers and visitors. Choosing fancy text fonts for the right presentation happens to be an important step there.
Styles and uses
There are two main families of fonts: the serif and the sans serif. The serif fonts receive small markings on their bases, they are dashes that give a decorative effect. Fonts in this style tend to be more elegant, have a classic and traditional look. However, on the web, serif fonts are not as readable and tend to require more effort on longer readings.
Sizes and colors
It is important to be aware of the size of the fonts used. For website texts, the font must never be smaller than 12px, and the titles, subtitles, menus and submenus must respect a hierarchy, obeying the order of the arrangement of the most relevant things.
The guideline is to focus on color palettes, always checking the contrast issue. Place texts under backgrounds that allow reading without difficulties and obstacles (such as: patterns, textures and background very decorated). Clear texts with a black background usually cause discomfort and should be avoided. Always think about the harmony of the whole, consider all the elements and their proper functions in the final composition.