Despite all the uproar over its most recent changes and with Google+ making more improvements and getting more popular by the day, Facebook is poised to make an announcement that could change the face (no pun intended) of social media.

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One person who has already seen the changes, which will be announced today at 12:30PM EST is Ben Parr from Mashable and in his words “…developers will be elated, users will be shellshocked and the competition will look ancient. On Thursday, Facebook will be reborn. Prepare yourselves for the evolution of social networking.”

Now those are some very powerful words but apparently what Ben saw was quite impressive and mind-blowing because he went on to say…

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“The Facebook you know and (don’t) love will be forever transformed. The news that will come out of Facebook during the next few weeks will be the biggest things to come out of the company since the launch of the Facebook Platform.”

And…

“These changes will make Facebook a place where nearly everything in your life is enhanced by your social graph. These changes will make it so you know your friends better than you ever thought you could.”

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You can watch the live announcement from f8, Facebook’s annual conference for developers, entrepreneurs and innovators right here from the video player below:

For Facebook’s sake, I hope these changes, which according to Parr are only the beginning with more to come, appease their fans because judging from some of the comments users are leaving on Facebook’s Help Page, many are none too happy with the most recent round of updates:

“HEY GOOGLE MORONS WE DON’T WANT TOP STORIES! NOBODY SETS THEIR PAGE TO TOP STORIES. … HOW DO YOU KNOW WHAT IS IMPORTANT TO ME FACEBOOK? CAN YOU READ OUR MINDS?”

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“Please turn the homepage back to the way it was!!!! I don’t like seeing status out of time order!!!! Thanks and have a good day!!!”

“Why in the world would you think that we would want an algorithm no matter how good, or well researched, deciding which friends stories pop up in our news feeds?”

Author

Chris Harrison is a content writer and editor from New Caledonia. He is currently managing Oneunionone which is based in North Carolino. Before founding the website, he was a full time editor in New York USA.